With detailed information about the costs and benefits of potential green investments, companies can effectively evaluate which initiatives will ultimately provide the greatest results over the short- and long-term. Based on its overall business goals, each company will have different values and, therefore, different strategies. For instance, one firm may focus on investments that will deliver the greatest improvements to the quality of the indoor work environment, while another may make its top priority those investments that provide operational cost savings or significantly reduce the impact of carbon emissions.
The many potential greening initiatives a company can undertake compete with a myriad of other capital and operational investments. These include systems renewal, building renovations, and new construction. While companies may analyze opportunities to improve building sustainability, ultimately these investments will need to be assessed in relation to other building requirements.
Short- and Long-Term Deliverables
Companies that are just beginning the process of integrating green programs into their capital plans may choose to initially focus on relatively low-cost initiatives. These can deliver short-term paybacks by reducing energy and natural resource consumption - with the priority based on cost savings and other desired benefits.
As these firms make progress, and see results, they may go on to evaluate sustainability opportunities that can provide both short- and long-term environmental, social, and economic benefits. Such assessments may be conducted in support of major building renovations, large-scale master planning programs, or the acquisition of a long-term property holding.
By combining this information with detailed data about overall requirements across a building portfolio, companies can get a holistic view of facility needs - allowing them to improve operational conditions and maximize efficiency, while promoting a sustainable built environment. Finding this data and making these decisions can be a daunting task, but here are a few simple steps to follow when considering facility and sustainability upgrades.
Questions to Ask
The first step in identifying the best investment strategy for sustainability is an objective evaluation of a company's current state of sustainability and its options for change - including estimated costs and potential benefits. Company management should determine the answers to several questions before establishing a sustainability framework.
First and foremost, what are the company's strategic business goals and real estate objectives, and what is its corresponding sustainability commitment? Is there a balance between them? Basically, where does the company want to be in terms of sustainability while staying within its corporate agenda? It is important to remember sustainability is not a "one size fits all" process. Different organizations will have very different approaches to sustainability.
When deciding on corporate or sustainability initiatives, keep in mind that reaching the highest level of green performance or energy efficiency is most cost-effective when timed to coincide with new construction, renovation, or major infrastructure renewal. Also, the savings are greatest when improvements are made when systems are as close as possible to the end of their useful lives.
Once the company's objectives are decided, it is time to determine the starting point, i.e., what types of assets and equipment are already in place? Where can sustainability be improved easily? And where is the most work needed?
There are many factors to consider when determining the starting point of a sustainability plan. Climate can affect sustainability drastically; those in warmer climates will need to consider cooling systems, while those in colder climates will focus on heating. Other aspects of climate such as annual rainfall and cloud cover can also determine the type of sustainable technology that is best for a particular facility.