The Penny Hoarder, owned by Taylor Media, Inc., will undergo its major expansion project in Pinellas County, Florida. The St. Petersburg, Florida-headquartered company recently built out 23,000 square feet on the top floor of 490 1st Avenue S, and expects to hire 165 new employees by 2020.

The Penny Hoarder currently has 80 full-time employees and will need to hire more video editors, writers, data journalists, media analysts, developers and account managers to fuel its growing media empire.

"It's hard not to fall in love with this city. We're surrounded by artists, thriving tech companies, and a bustling downtown. In addition, we have a supportive city government, and neighbors like the 12-time Pulitzer winner, Tampa Bay Times, and Poynter, one of the finest journalism schools in the world. St. Petersburg represents the future of media and technology and we're thrilled to call it home,” said Kyle Taylor, ompany CEO & founder.

“Kyle represents the next generation of business leaders in Pinellas County. We’re so proud that he will continue to grow his company in St. Petersburg,” said Commissioner Janet Long, Chair of the Pinellas County Board of County Commissioners. “I want to thank him for his passion for our community and his commitment to creating great jobs in Pinellas.”

“We are thrilled that The Penny Hoarder, a company at the forefront of financial services, creative arts and design, and data analytics, all industry clusters that St. Pete is laser focused on - has chosen to expand here, in our thriving downtown,” said Mayor Rick Kriseman. “With a highly skilled workforce, dynamic educational opportunities, and a beautiful and welcoming environment that enhances the creativity and productivity of our residents, our city has become the place where companies and people are creating new success each day.”

"This expansion is representative of the growing appeal of Pinellas County for digital media, technology, next generation advertising and growing data analytics companies," said Mike Meidel, Director of Pinellas County Economic Development. "We’re so pleased that Kyle chose our business community with its adaptable millennial workforce, digital media talent and vibrant quality of life as the best environment for The Penny Hoarder’s growth.

Cissy Proctor, Executive Director of the Florida Department of Economic Opportunity, said, “Florida has a great business climate for entrepreneurs, and I’m glad that Kyle and his team at The Penny Hoarder agree. The company’s expansion is great news for the talented workforce in the Tampa Bay area.