Germany-based SensoMotoric Instruments will start the New Year by expanding its presence on the U.S. West Coast, with the opening of a San Francisco office center to focus on eye tracking integration in consumer and industrial applications.

“Having an office in California, the hub of high-tech businesses, allows SMI to lay a stronger focus on the growing opportunities with OEM partners in consumer and industrial gaze based interaction applications and with end users in scientific and research applications. The new presence will play an essential role in serving key SMI customers located at the West Coast including Stanford University, Google, Cisco, Intel, Microsoft, HP, Boeing, Sony, Qualcomm, and many more,” the company said. Recently, Sony's Magic Labs announced that they use SMI RED-oem eye tracking to develop new gaze interaction game concepts for the PlayStation 4.

"The last 12 months have been remarkably dynamic for SMI. We continued to push the envelope in all directions: New products and technologies, new partners, new applications driving a continuously and profitably growing business. We have very strong networks in the Bay Area and the new office will help us further expand them," says Eberhard Schmidt, Managing Director of SMI. "We are very grateful for the strong interest from customers and the focus and energy of our team to satisfy it."

SensoMotoric Instruments has been growing rapidly due to its leading eye tracking technology solutions and longstanding relationship with best in class partners,” officials from the firm said. “Two years ago, SMI revolutionized the way researchers gain insights into eye movements in real-world environments. This year, the eye tracking specialist introduced SMI Eye Tracking Glasses 2.0 with a new Samsung Galaxy smartphone recorder. And besides academic and commercial research, there are fascinating new applications for SMI's mobile eye tracking glasses by combining gaze interaction with a new generation of head-mounted displays as Google Glass and others.”