Festiva Hospitality Group invested a $1.1 million to open a call center in Johnson City, Tennessee, creating 100 jobs in Carter County.

The Asheville, N.C. based vacation ownership company is owned by Festiva Adventure Group and employs approximately 900 people worldwide. The new inbound/outbound call center is housed in the Borla facility at 500 Borla Drive in south Johnson City.

Festiva cited the metro area’s strong labor pool and the willingness of state and local officials to help establish operations successfully as primary keys to its decision to locate in Johnson City. “This community has long embraced call centers,” Mike Ross, director of marketing, Festiva, said. “So when the opportunity came to find a home that would support growth, Johnson City was an easy decision.”

“We are thankful for Festiva Hospitality Group’s decision to locate in Johnson City and the investment in our state and its citizens,” Gov. Bill Haslam said. “I’m certain the company will find a welcoming home in Tennessee and the Tri-Cities area as we continue our work to make Tennessee the No. 1 location in the Southeast for high quality jobs.”

“Festiva Hospitality Group is another great addition to the state,” Community Development Commissioner Bill Hagerty said. “In this globally competitive economic environment, Tennessee’s business-friendly reputation continues to be an attractive choice for companies. I am pleased Festiva recognizes this and has chosen to include our state in its path to success.”

“It has been wonderful to work with Mr. Ross and Festiva Hospitality Group in bringing new jobs to our region,” Tom Anderson, president, Carter County Tomorrow, said. “Through collaborative efforts and multi-jurisdictional cooperation, Mitch Miller of Washington County Economic Development Council, Alicia Summers with the state of Tennessee, and Carter County Tomorrow have worked together for a common solution for job creation.”

“This project has many positives,” Mitch Miller, executive vice president, Washington County Economic Development Council, said. “A company with growth potential is bringing jobs to the area. They’ve settled in a facility, Borla, that could become a hub for data centers and light manufacturing. And part of the reason they’re here is because of the cooperative approach taken by multiple local governments who had the best interests of the metro area’s economy in mind without respect to city or county lines.”