Noribachi, a leading U.S.-based technology company with a focus on lighting digitalization, opened its new office in Oyster Point, South San Francisco, California.

According to company officials, the Bay Area expansion was driven by demand for the company’s next generation industrial LED lighting and digital display products.

“This represents an exciting phase for Noribachi,” said Farzad Dibachi, CEO, Noribachi. “This office gives us the ability to access top Silicon Valley engineering talent and continue innovating LED functionality on a larger scale. With LED quickly becoming a platform capable of providing more than just lighting, and customers demanding additional hardware and software applications, it became necessary to expand the engineering team and return to our Silicon Valley roots.”

In conjunction with the new office, Noribachi announced the hiring of technology-veteran Mark Moore as Chief Technology Officer. Mark has 30 years of software experience, successfully leading high-powered engineering and service teams. Mark is now responsible for expanding the engineering team, optimizing the company’s digital lighting product development and driving Noribachi innovations.

“LED technology is in its infancy and Noribachi is at the forefront of new developments. The company is well-positioned for growth, and I am excited to be leading the Bay Area engineering team,” said Moore.