Munich, Germany-based emnos, a data analysis and consulting firm that helps retailers improve commercial decisions, opened the firm’s North American headquarters at 300 N. LaSalle in Chicago, Illinois, with plans to initially hire 30 employees and double the size of its workforce within the next year.

The company noted access to talent, connectivity, quality of life and excellent public transportation as key drivers in its decision to locate in Chicago. “We are thrilled to open our new North American headquarters in the heart of Chicago,” said U.S. Managing Director, Dr. Matthew Green. “It is our hope to support job growth in the Chicago area through our office expansion here and by helping some of the flagship retailers in the area and across North America grow their customer relationships and market share.”

With the opening of the North American HQ in Chicago, emnos has five branches, including Munich, London, Paris and Madrid, and more than 140 employees worldwide. The firm’s Chicago office will work with retailers across the U.S., Canada and Mexico to utilize data analysis and provide expert counsel and proprietary tools and technologies to make decisions such as adding new products, changing store formats and evolving customer rewards programs.

“Chicago is increasingly becoming a destination for headquarters, as nearly 20 companies have committed to Chicago as their headquarters location in the last two years,” said Mayor Rahm Emanuel. “I’m excited to welcome emnos to the city and I am sure they will be pleased with what they find here. Chicago has the greatest workforce in the world and it continues to evolve and grow.”