Area Development
Fibertex Personal Care, a Danish-based textile company, will invest $60 million to establish its first United States manufacturing plant in Asheboro, North Carolina. The company plans to create 145 jobs.

Fibertex Personal Care manufactures nonwoven materials for different applications in the personal care industry, including diapers, feminine hygiene and incontinence care products. This project will include a new, state-of-the-art manufacturing facility with a focus on printing on nonwoven.

“The coming factory in Asheboro will cover the markets of North and South America, which are very important for our expansion,” said Mikael Staal Axelsen, Group CEO of Fibertex Personal Care. “We expect fine growth rates within our niche, and therefore, the factory will need to be operational by the end of 2018. We are very pleased with the cooperation with North Carolina and Randolph County about this project, and look forward to being a part the community in Asheboro.”

As an incentive, the North Carolina project will be facilitated in part by a state Job Development Investment Grant, approved by the state’s Economic Investment Committee. Over the five-year term of this grant, the project will grow the state’s economy by an estimated $327 million. Using a formula that considers the new tax revenues generated by the new jobs, the JDIG agreement authorizes the potential reimbursement to the company of up to $1,966,500, spread over 12 years.

State reimbursements only occur following performance verification by N.C. Commerce and N.C. Revenue that the company has met its incremental job creation and investment targets. JDIG projects result in positive net tax revenue to the state treasury, even after taking into consideration the grant’s reimbursement payments.

“Fibertex Personal Care joins the growing number of global manufacturing companies selecting our state,” said North Carolina Commerce Secretary Anthony M. Copeland. “Randolph County and Asheboro, with choice sites, strong business and education environments and stellar quality of life made a winning combination for the company.”

“Fibertex Personal Care could go anywhere in the world, but they chose North Carolina,” said Governor Roy Cooper. “Our state’s workforce and leadership in manufacturing and textiles brought this company here.”

Because Fibertex Personal Care chose to locate in Randolph County, the company’s JDIG agreement also calls for moving as much as $218,500 into the state’s Industrial Development Fund – Utility Account. The Utility Account helps rural communities finance necessary infrastructure upgrades to attract future business. Even when new jobs are created in a Tier 2 county such as Randolph, the new tax revenue generated through JDIG grants helps communities across the state. More information on the state’s economic tier designations is available here.

Partnering with N.C. Commerce and the EDPNC on this project were the North Carolina General Assembly, the North Carolina Community College System, the North Carolina Railroad Company, the City of Asheboro, Randolph County, the Randolph County Economic Development Corporation, Duke Energy and Norfolk Southern.