Viva Recycling of South Carolina, a tire recycler and rubber manufacturer, will invest $6.9 million to establish a new facility in Anderson County, South Carolina.

The company processes scrap tires to produce environmentally responsible recycled rubber products for home, business and recreation. These tires are collected from a variety of sources throughout the Southeast, including cars, light and heavy trucks, landfills, municipalities and tire retailers.

The company's new facility, located at 3520 Abbeville Highway in Anderson, is expected to be operational by December 2014 and will implement the same recycling model used at the Moncks Corner operation, where it has recycled over four million tires per year.

"We are proud to build Viva's second South Carolina facility in Anderson, providing the Upstate with a true recycling option for scrap tire recycling, as we have successfully done in Berkeley County, where we already turn over four million scrap tires into useful consumer and other valuable products, “ said Marty Sergi, President/CEO of Viva Recycling of South Carolina.

Utilizing state-of-the-art recycling processes, the company separates the scrap tires and other selected industrial rubber scrap into their component parts - rubber, steel and fiber. While the steel and fiber are recycled, the rubber is sized, shaped, colored and molded into a wide range of sustainable products for various industrial, commercial and residential applications.

"We celebrate Viva Recycling of South Carolina's decision to invest $6.9 million and add 14 new jobs in Anderson County. It's always a great day when one of our existing companies chooses to expand and continues to find success within our borders,” said Governor Nikki Haley.

Frequently touted as 'America's tire town,' South Carolina is known for our remarkable manufacturing ability. Today's announcement by Viva Recycling of South Carolina proves that not only can we make the tires, but we can manage the full product life cycle. Understanding the importance of sustainability in our economy, we are excited for the continued growth of our state's recycling industry, “ Secretary of Commerce Bobby Hitt added.