VideoMining Corp., the leading provider of in-store behavior analytics for Consumer Packaged Goods manufacturers and retailers, is moving its corporate headquarters to Santa Clara, California.

According to the firm, VideoMining will “transition its headquarters to Santa Clara, providing greater access to talent and resources necessary to sustain the company's accelerated growth. The company will retain technology development and operations in State College, PA.” Founder and current CEO, Rajeev Sharma, will assume the role of Executive Chairman and Chief Analytics Officer and continue to provide leadership and expertise across multiple areas of the company.

VideoMining is the leader of in-store behavior analytics for Consumer Packaged Goods manufacturers and Retailers. VideoMining's deep analytics platform, called ShopperFirst, utilizes a patented suite of sensing technologies to capture in-depth shopper behavior data which is integrated with multiple other data sources such as transaction, loyalty card, planograms, product mapping, loyalty and promotions to fuel comprehensive solutions for optimizing CPG Retail.

"VideoMining's deep IP-backed technology allows CPG manufacturers and retailers access to the same detailed analytics and insights about consumers' in-store shopping behavior that online websites routinely rely upon," said Sanjay Mittal, President/CEO of VideoMining. "The market penetration with both CPG manufacturers and retailers is quite impressive and the proven value delivered from VideoMining's groundbreaking prescriptive analytics is bolstered by an extremely rich patent portfolio in machine vision and business analytics.”