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Clean Economy, Living Planet: Building Strong Clean Energy Technology Industries

Ward van den Berg, Senior Research Associate, Arnoud van der Slot, Partner, Roland Berger Strategy Consultants (1-26-2010)
This report is the first ever comparison of countries on the basis of sales of their clean technology products. It includes the 27 EU member states and all G7 and BRIC countries and the major renewable energy and energy efficiency segments. All segments of sales are added to yield an aggregate country ranking by sales. A country's position in the ranking reflects its ability to produce and sell products and services that reduce CO2 emissions. High-ranking countries also generate high economic value and employment for a skilled workforce. Denmark, Brazil and Germany lead the ranking. China is the sixth largest. On the basis of an analysis of these sector leaders and interviews with international experts a number of success factors are identified as a "lessons learned." 

The market for clean technology (CET) is booming, and was in 2007 larger than the pharmaceutical industry. It will be third-largest industrial sector in the world in 2020 (EUR 1600 billion). The worldwide market for clean energy technology is growing fast. Between 2000 and 2008, wind energy was growing worldwide by 24% a year, biodiesel by 31%, and solar by 53%.  


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