Innovating for Better Buildings | An Opportunity Disguised as a Meltdown
Nth Power and the Faunhofer Institute
This report answers the question of how to innovate for better buildings. Nth Power and the Fraunhofer Institute believe that the new construction sector of the U.S. building industry offers an attractive and timely opportunity to innovate from the venture capital perspective and that the market downturn is a favorable dynamic for the adoption of innovation. Better Buildings are defined as s the innovation opportunity within Green Buildings that meet venture capital investment criteria: compelling and defendable value propositions that can scale quickly. The industry is becoming more receptive to this type of innovation, resulting in a great opportunity for entrepreneurs, technologists, and investors.