Topics

Creative Placement and Positioning
300x600 "HalfPage" banner and 180x90 "Leaderboard Buttons" (2 per page) appear together, in a coordinated fashion, when the campaign is served during a page view creating a "page takeover" effect.

Campaign Placement
All pages associated with channel (topic landing pages and article pages)

Share-of-Voice
15+% of all ad impressions throughout channel