Premium State

Creative Placement and Positioning
300x270 "Rectangle" banner (state landing page) or 300x600 "HalfPage" banner (article pages) and 180x90 "Leaderboard Buttons" (2 per page) appear together, in a coordinated fashion, when the campaign is served during a page view creating a "page takeover" effect.

Campaign Placement
Run-of-channel (state resource landing and article pages)

Share-of-Voice
8+% of all ad impressions throughout channel