Creative Placement and Positioning
300x600 "HalfPage" banner, 180x90 "Leaderboard Buttons" (2 per page) and 50 word text ad appear together, in a coordinated fashion, when the campaign is served during a page view creating a "page takeover" effect. 50 word text ad also appears on its own to indicate that advertiser is a vertical topic sponsor even when display advertising is not in rotation.
All pages associated with vertical topic channel (topic landing page and article pages)
40+% of all ad impressions throughout channel