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Area Development Advertise

Area Development Online

ONLINE PACKAGES

Rich Media Guidelines


To find your Area Development
sales representative, please choose the region in which you operate.

 

INTERSTITIAL AND SPLASH PAGE SPONSOR

PLACEMENT

Splash Page is served before a user enters the Area Development Online site from referrals, search results etc..

Interstitial Ad is served in between Area Development Online content page visits within a lightbox while user's requested page loads underneath.

Frequency capping to ensure unique impressions over the course of the sponsorship

CREATIVE

• 550x480 "Banner"

Creative Requirements

*Any IAB standard unit size or custom size will be considered for this placement

POSITION

See placement on sample page to right.

PRICING

One Month: $2,500 *
Three Months:
$6,750 *
Six Months:
$12,000 *
Twelve Months:
$22,800 *

*net rates

Area Development Online Payment Policy

Area Development Online Cancellation Policy

CREATIVE REQUIREMENTS

One ad for each creative dimension must be submitted. Multiple versions for each creative dimension will also be accepted:

• 550x480 Banner* (70k max) type: GIF, JPG, SWF

*Frequency capping to ensure unique impressions over the course of the sponsorship*

**All banners with a white b/g must have at least a 1px border**

Please submit all creative to traffic@areadevelopment.com

AD SERVING

Publisher served or ad tags from approved third-party ad servers accepted

Campaign targeting, frequency capping or impression limits from third-party served campaigns is prohibited unless disclosed by agency/client and expressly authorized by Area Development Online

If using a third-party ad server, please provide instructions for inserting publisher click tracking parameter within the provided ad tags

If using a third-party ad server to host email newsletter banners, please provide a redirect URL to the hosted image file and a click URL for each ad unit. Javascript or html ad tags are not accepted for newsletter banners.

ANIMATION

Banner ads with continuous animation must have a 15 second delay between the last frame and the first frame of animation

IF USING FLASH ADS

Click Tag:
In order to track click's, and other click initiated reporting, all SWF files must contain the ClickTag parameter:

AS2
on (release) {
getURL(clickTAG, "_blank");
}

AS3
clickTagButton.addEventListener(MouseEvent.CLICK, onMouseClick);
function onMouseClick(e:MouseEvent):void {
getClickTagURL(LoaderInfo(root.loaderInfo).parameters.clickTag, "_blank");
}
function getClickTagURL(url:String,window:String):void
{
ExternalInterface.call('window.open("' + url + '","' + window + '")');
}

Click Here for Flash ActionScript 3 Click Tag Instructions

Failover Images
Please submit a failover image with all flash units (GIF, JPG)

AUDIO

Click-initiated audio only. Must have prominent mute button


AREA DEVELOPMENT ONLINE PAYMENT POLICY

Invoices are submitted to advertiser or agency on the launch date of the online sponsor package by Area Development Online billing department. Full payment is due upon receipt of invoice.

Payments not received in full thirty days after invoice date will result in the immediate suspension of the online sponsor package.

Partial payment plans can be negotiated on a case-by-case basis for sponsor packages lasting longer then three months.

 

AREA DEVELOPMENT CANCELLATION POLICY

  • Written cancellation notice must be received by Area Development a minimum of 30 days before the termination date
  • Package cost will be short-rated to actual broadcast time according to posted prices
  • Short-rates will be calculated in monthly increments (the rate for a campaign ending mid-month will include charges for that entire month)
  • Any value-added considerations that were not originally assigned monetary value in the purchase order will be charged in full according to posted prices

 

Sample Interstitial Ad area Development Online

Sample Splash Page Ad Sample Homepage