All rich media ad placements (audio, video and expanding ads) must be negotiated before insert order is submitted.

EXPANDABLE ADS

Expansion only allowed for Half Page Ads and Rectangle Ads

• • 20% premium applies on total sponsor package price
• • Click-initiated and rollover-initiated expansion accepted.
• • When rollover-initiated, expansion panel must close when user rolls off ad. Only small, clearly labeled parts of the banner may cause rollover-expansion - the entire ad cannot be a 'hot spot'. 'Hot spots' must be properly labeled (for example, tabs that say 'preview' 'slide show' 'win prizes').
• • When click-initiated, there must be a prominent 'Close' button on expansion panel.
• • Click-initiated audio only.
  
  Expanding Rectangle Example
  Expanding Halfpage Example

“Half Page Ads” (300x600)

• • Must expand to the left.
• • Maximum expanded size is 500x600 pixels.
• • Maximum file size is 90k

“Leaderboard" (180x90)”

• • No expanding

“Rectangle Ads" (300x270)"

• • The rectangle may only expand down and/or to the left. The bottom rectangle may only expand up and/or to the right.
• • Maximum expanded size is 500x400 pixels.
• • Maximum file size is 60k

IN-BANNER AUDIO

• • 15% premium applies on total sponsor package price
• • Click-initiated audio only.

IN-BANNER VIDEO

• • 20% premium applies on total sponsor package price
• • Video must play within the banner. For all expandable banners, video must play within the expanded portion of the banner (see “EXPANDABLE ADS” above for more information).
• • Each video ad can be up to one minute long
• • Video play can initiate automatically but there must be a pause button. Video cannot play on a continuous loop. Once the video plays for the first there must be a click action by the user in order for the video to play again.
• • Click-initiated audio only.

FLASH

• Click Tag
  • In order to track click throughs and other click initiated reporting, all swf files must contain the ClickTag parameter:


• AS2
  on (release) {
  getURL(clickTAG, "_blank");
  }
  


• AS3
  clickTagButton.addEventListener(MouseEvent.CLICK, onMouseClick);
  function onMouseClick(e:MouseEvent):void {
  getClickTagURL(LoaderInfo(root.loaderInfo).parameters.clickTag, "_blank");
  }
  function getClickTagURL(url:String,window:String):void
  {
  ExternalInterface.call('window.open("' + url + '","' + window + '")');
  }
  
  Click Here for Flash ActionScript 3 Click Tag Instructions

  Please note that we recommend the use of ActionScript 2 for Flash creatives. If your creative requires implementation of the clickTag in ActionScript 3, please use the following instructions:

  • In your Flash document create two new layers at the very top. Call the top one “Action Script” and the bottom one “Button”.
  • With the Button-layer selected, draw a rectangle which covers the area you want to respond to the mouse click.
  • Highlight the rectangle and convert it to a Button symbol (F8 and select the button option)
  • Chose as the fill colour of the rectangle a total transparent colour or shift the key frame to the “Hit” frame
  • Now return to the scene and name the button instance on stage “clickTagButton”
  • Select frame 1 in the ActionScript layer and open the ActionScript Editor (F9 key)
  • In the ActionScript Editor type the following to create your clickTag:
  
  clickTagButton.addEventListener(MouseEvent.CLICK, onMouseClick);
  function onMouseClick(e:MouseEvent):void {
  getClickTagURL(LoaderInfo(root.loaderInfo).parameters.clickTag, "_blank");
  }
  function getClickTagURL(url:String,window:String):void
  {
  ExternalInterface.call('window.open("' + url + '","' + window + '")');
  }
  
  
  • Firstly an event handler needs to be setup so that actions can be supported on the button. In the example above, the handler is attached to a MovieClip with instance name "clickTagButton".
  • Secondly a function is set up to retrieve the click URL that has been dynamically embedded using the LoaderInfo property. The click URL is then established as a string.
  • Lastly, the ExternalInterface.call will cause the click action to open in a new window via JavasScript in order to avoid being blocked by Pop-up blocker.