One ad for each creative dimension must be submitted. Multiple versions for each creative dimension will also be accepted:

• 180x90 "Leaderboard Buttons" (30k max) type: GIF, JPG, SWF
• 300x270 "Rectangles" (40k max) type: GIF, JPG, SWF
• 300x600 "Half-page Ads" (75k max) type: GIF, JPG, SWF
• 50 word text "Sponsor Profile" (Text Ad) - Please include advertiser URL

**All banners with a white b/g must have at least a 1px border**

Please submit all creative to traffic@areadevelopment.com

Publisher served or ad tags from approved third-party ad servers accepted

Campaign targeting, frequency capping or impression limits from third-party served campaigns is prohibited unless disclosed by agency/client and expressly authorized by Area Development Online

If using a third-party ad server, please provide instructions for inserting publisher click tracking parameter within the provided ad tags

If using a third-party ad server to host email newsletter banners, please provide a redirect URL to the hosted image file and a click URL for each ad unit. Javascript or html ad tags are not accepted for newsletter banners.

Banner ads with continuous animation must have a 15 second delay between the last frame and the first frame of animation

• 180x90 “Leaderboard Button” - no animation allowed

Click Tag:
In order to track click’s, and other click initiated reporting, all SWF files must contain the ClickTag parameter:

AS2
on (release) {
getURL(clickTAG, "_blank");
}

AS3
clickTagButton.addEventListener(MouseEvent.CLICK, onMouseClick);
function onMouseClick(e:MouseEvent):void {
getClickTagURL(LoaderInfo(root.loaderInfo).parameters.clickTag, "_blank");
}
function getClickTagURL(url:String,window:String):void
{
ExternalInterface.call('window.open("' + url + '","' + window + '")');
}

Failover Images
Please submit a failover image with all flash units (GIF, JPG)

AUDIO

Click-initiated audio only. Must have prominent mute button

AREA DEVELOPMENT ONLINE PAYMENT POLICY

Invoices are submitted to advertiser or agency on the launch date of the online sponsor package by Area Development Online billing department. Full payment is due upon receipt of invoice.

Payments not received in full thirty days after invoice date will result in the immediate suspension of the online sponsor package.

Partial payment plans can be negotiated on a case-by-case basis for sponsor packages lasting longer then three months.

AREA DEVELOPMENT CANCELLATION POLICY

• Written cancellation notice must be received by Area Development a minimum of 30 days before the termination date
• Package cost will be short-rated to actual broadcast time according to posted prices
• Short-rates will be calculated in monthly increments (the rate for a campaign ending mid-month will include charges for that entire month)
• Any value-added considerations that were not originally assigned monetary value in the purchase order will be charged in full according to posted prices