Benefits are powerful motivators to attract and retain the best employees. But if people are unaware of the value of their benefits, your business will not get top value for the dollar invested.
"Oftentimes, organizations do not invest enough resources to communicate what benefits they offer and convey their value," says Lenny Sanicola, benefits practice leader at human resources research organization WorldatWork. "Employers should make sure that communication initiatives are top of mind when putting a package of benefits together, and not make communication a byproduct."
Employers can do a better job by helping employees make the connection between their needs and the programs available to them, Sanicola adds.
"Finally, another mistake to avoid is talking about benefits to your employees with lots of acronyms and terminology they may not understand," Sanicola says. "Use terms employees can understand. Often, that might mean talking about how a particular benefit fulfills a need at a particular life stage of an individual. Or address the need for income protection, or the availability of pay for time not worked."
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