nGage Labs Plans To Establish Analytics Innovation Center in Little Rock, Arkansas
Area Development Online News Desk (10/11/2013)
A provider of on-premise customer engagement solutions, nGage Labs, will open an Analytics Innovation Center in Little Rock, Arkansas’ River Market District, with plans to create 35 jobs in the region.
The center will develop the science and algorithms required to utilize Big Data streams in delivering real-time personalized digital experiences for customers of retailers, restaurants, campuses, and sporting events.
“nGage Labs is about using the predictive power of big data analytics to transform impersonal mass mobile communications into a highly personalized and engaging experience, resulting in much higher levels of mobile commerce for our clients,” said Rod Ford, CEO of nGage Labs. “The investment in an Analytics Innovation Center reflects our commitment to deliver disruptive innovation that provides competitive advantage to our customers. We are an innovation company, seeing what others have seen - but thinking what nobody has thought, and we are super excited to bring these new ideas to market.”
“We seriously considered building out the Analytics capabilities in Scottsdale, where we have a significant footprint, but the support of the Arkansas Economic Development Commission, coupled with what we hope to be a partnership with local universities made Little Rock an attractive option. The River Market offers a vibrant, energetic work environment that is attractive to any innovation or technology company, I couldn’t image locating a company like ours anywhere in town other than the River Market,” said Ford. “Central Arkansas certainly has a rich legacy of a couple of public companies engaged in customer personalization and mobile communications and those skills align with our current and future needs.”
The company is a leader in a very rapidly emerging niche within the exploding mobile commerce sector, the Arkansas Economic Development Commission said. As a result, the company is realizing growth rates of more than 40 percent each quarter as it continues to invest and innovate around digital customer engagement technology.
“nGage Labs requires technological savvy and innovation for its workforce, and is confident that Arkansas can provide those employees,” Gov. Mike Beebe said. “These are the types of high-paying, knowledge-based jobs we want to continue to see coming to Little Rock and other destinations statewide.”
“Little Rock continues to be an ideal fit for information technology companies,” said Little Rock Mayor Mark Stodola. “We appreciate nGage Labs making this significant investment in Little Rock’s workforce.”