British-Based Exchange Lab Kicks Off U.S. Expansion, Opening New York And San Francisco Offices
Area Development Online News Desk (11/11/2013)
The Exchange Lab, the British-based programmatic marketing intelligence and multi-platform media trading company, will expand into the United States with the opening of offices in New York and San Francisco.
“With existing offices in London, Toronto and Istanbul, the expansion to the U.S. is part of a larger strategy to increase The Exchange Lab's global footprint,” officials of the firm said. “The company has created the largest consolidated media marketplace, delivering over 100 billion audience evaluations daily. Through its proprietary trading and intelligence platform it leverages data to find the right audience, at the right time, across digital channels at the most efficient price for marketers and brands.”
Mark Charkin, the firm’s Chief Revenue Officer, said, "The Exchange Lab is truly unique in its programmatic and multi- platform approach to media campaigns, empowering marketers with the right tools and insights to find and communicate with their audience in an effective way that is unparalleled in the industry."
"The advertising industry is undergoing tectonic shifts in the way marketers plan and buy media which presents an incredible market opportunity for The Exchange Lab, marketers and for me professionally.” Charkin added.
"Mark has an amazing track record scaling companies commercially, dramatically increasing ad revenues, and driving user acquisition for companies like King, Bebo, and Microsoft among others and will play a pivotal role in growing our business as we enter the U.S. market," said James Aitken, CEO of The Exchange Lab.