Zadspace, an advertising software firm, has selected Norwalk, Connecticut, for a headquarters relocation. Zadspace was formerly located in California.
“Advertising is rapidly shifting toward highly personalized, time-sensitive, and relevant placements,” said Peter Longo, president and executive director of Connecticut Innovations, which helped attract the company. “Zadspace’s clever approach dovetails dynamic targeting technology with a unique physical placement and delivery mechanism. The results to date have been extremely impressive, and we are thrilled to support the company.”
Norwalk is a hub of the direct marketing sector, according to Connecticut Innovations.
