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Survey: Businesses Exaggerate “Green” Policies

Nearly two-thirds of Americans believe that most companies say they are more environmentally friendly than they actually are, according to a survey from staffing firm Adecco. Sixty-eight percent of those interviewed for the Adecco USA Workplace Insight survey say that "greenwashing" is common among U.S. businesses, with all major demographic groups agreeing on the point. At the same time, while 59 percent of those surveyed believe the companies for which they work should be more environmentally friendly, only 31 percent of them would be willing to sacrifice a portion of their salaries for it. Generation Y workers were the most willing, saying they would give up an average of 6.2 percent of their pay, more than double the amount with which Generation X and baby boomers would part. The survey also found that an increasing number of workers, 36 percent, would be more inclined to work for "green" companies. "Similar to investigating a company's financial performance and work/life programs, we're seeing more and more candidates doing their homework and looking closely to determine the reality behind a company's claims of environmental friendliness," says Tig Gilliam, CEO of Adecco Group North America.

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