A digital marketing “software-as-a-service” firm, ExactTarget, will invest $1.25 million to expand its operations center in Metro Atlanta, creating 225 jobs during the next five years.
ExactTarget, which acquired Atlanta-based business-to-business marketing automation technology provider Pardot in October 2012, will locate its expanded Atlanta operations at Pardot’s existing Buckhead offices on East Paces Ferry Road.
“Our ExactTarget team is united by a passion for innovation, digital marketing and marketing automation,” said Scott Dorsey, chairman and chief executive officer, ExactTarget. "We are very excited to further invest in growing our Pardot team with the tremendous marketing and technology talent in the Atlanta market."
With approximately 1,800 employees worldwide, ExactTarget is a global software company whose digital marketing technology empowers organizations to communicate with their customers through email, mobile, social media, Web and marketing automation, economic development officials said. Through ExactTarget’s suite of digital marketing solutions, marketers can plan, automate, deliver and optimize digital marketing to drive customer engagement, increase sales and improve return on marketing investment.
“Georgia is one of the best places in the world for technology companies to do business,” said Gov. Nathan Deal. “Our mature IT infrastructure, talented workforce and low operating costs give companies such as ExactTarget a great competitive advantage in the marketplace.”
The Georgia Department of Economic Development partnered with Invest Atlanta to help the company locate in Georgia. “ExactTarget is bringing the type of high-paying jobs we need in Atlanta,” said Brian P. McGowan, President and CEO of Invest Atlanta. “The fact Atlanta successfully recruited these new jobs in a competitive environment is a testament to our city's position as a true technology hub that will continue to attract high-tech jobs.”