Alliance Data Systems, which provides data-driven marketing and loyalty solutions, plans a $17 million expansion project with plans to create 530 new jobs in Lenexa, Kansas.

“Alliance Data’s expansion in Lenexa will contribute to our strong economic growth,” Kansas Commerce Secretary Pat George said. “Thanks to a great business environment and many other advantages that encourage hiring and investment, Kansas continues to build on its reputation as an ideal place for entrepreneurs, innovators and growing companies.”

Alliance Data creates and deploys customized solutions to enhance its customers’ marketing experience. The company helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies.