A specialty retailer and direct marketer of nutritional products, The Vitamin Shoppe, Inc., will invest $39.4 million to establish, staff and equip a distribution operation in the Hanover County Town of Ashland, Virginia, creating about 174 new jobs.
The Shoppe sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States.
"The Vitamin Shoppe is extremely pleased to partner with the state of Virginia to bring our new distribution center to this area," said Richard Tannenbaum, Sr. Vice President of Supply Chain for The Vitamin Shoppe. "At The Vitamin Shoppe we are dedicated to helping people and families reach their health goals. We are excited to bring The Vitamin Shoppe's enthusiasm about health and wellness to Ashland and Hanover County."
Governor Bob McDonnell said, "The Vitamin Shoppe continues to expand its storefronts across the U.S., and Virginia provides the perfect mid-Atlantic market reach to serve the company's growing customer base. The Town of Ashland in Hanover County offers the right location with visibility to Interstate 95 and a low business cost, factors that lead The Vitamin Shoppe to make a significant commitment in its first distribution operation in the Commonwealth. We warmly welcome our newest corporate partner and remain ready to do what we can to facilitate your success."
"Not only will The Vitamin Shoppe create 174 new jobs, this operation will also help diversify the workforce base in Hanover County," said Jim Cheng, Virginia Secretary of Commerce and Trade. "This project is a great win for the Commonwealth and I am confident in the success of the company's new distribution center."
The Virginia Economic Development Partnership worked with Hanover County, the Town of Ashland, and the Greater Richmond Partnership to secure the project for Virginia. As an incentive, Governor McDonnell approved a $200,000 grant from the Governor's Opportunity Fund to assist Hanover County with the project. Through its Virginia Jobs Investment Program, the Virginia Department of Business Assistance will provide funding and services to support the company's recruitment, training and retraining activities.