Clif Bar & Company, a manufacturer of nutritious and organic food and drinks, will invest an initial $90 million to build a new state-of-the-art bakery on almost 90-acres in the area of Champlin Road and Eldridge Avenue in Twin Falls, Idaho.

The bakery, which will initially create 250 jobs in southern Idaho, is designed to scale over time with its total capital investment potentially reaching $160 million and providing up to 450 full-time jobs.

“More than 20 years ago I started Clif Bar with the idea that we could make a better tasting and nutritious energy bar,” said Gary Erickson, founder, co-owner and co-chief visionary officer of Clif Bar & Company. “Today we’re taking the next step on our journey by announcing our purchase of land to build a bakery in Twin Falls.”

“From the moment that we first stepped foot in Twin Falls, we felt an immediate connection with the city’s people, natural surroundings and community,” said Kit Crawford, co-owner and co-chief visionary officer of Clif Bar & Company. “Today we’re extending the Clif Bar family to Twin Falls and are thrilled to be joining this remarkable community.”

“We are very excited to welcome another strong partner to Twin Falls,” said Travis Rothweiler, city manager for the City of Twin Falls. “In addition to helping us continue to strengthen and diversify our local economy and creating quality jobs, Clif Bar will help transcend our community through shared values.”

“When we started working with the city, we immediately recognized a shared set of values that served as a foundation for this partnership,” said Kevin Cleary, chief executive officer of Clif Bar & Company. “We look forward to building on this partnership and to bringing our Five Aspirations business model to Twin Falls.

The Twin Falls Urban Renewal Agency will finance the relocation and addition of new infrastructure such as roads and utility lines, through tax increment financing, which will be returned by the company over a 20-year period through property tax assessments.

“Economic development in Twin Falls is a team sport,” Greg Lanting, mayor of the City of Twin Falls, said. “This opportunity was a team effort and could not have happened without the visionary leadership of the City Council, Urban Renewal Agency, Southern Idaho Economic Development Organization, the Twin Falls Area Chamber of Commerce, the State of Idaho and many, many other partners.”