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China-Based Haier Group Opens New Headquarters In Wayne, New Jersey

09/29/2014
Haier America, a global leader in home appliances and consumer electronics, opened its new headquarters in Wayne, New Jersey. Haier America, a subsidiary of the China-based Haier Group, relocated from its Manhattan headquarters to a newly retrofitted 56,000 square-foot facility in The Garden State.

According to the firm, its move brings 200 staff members to New Jersey as the company seeks to be a part of the state's burgeoning business climate and relocate to a facility that allows the company to grow as it increases its U.S. footprint.

"Haier America is committed to become a brand-name presence in the U.S. and as we realize new growth and our repositioning in this market, the new headquarters will allow us to accommodate that expansion," Adrian Micu, President/CEO of Haier America said.

"Haier has set forth a new vision for the organization, repositioning our United States market strategy so that consumers will come to view our product line as more than a series of individual, quality appliances," added Micu. "Through increased awareness and confidence among American consumers in the Haier brand, they will come to realize Haier as the consumer choice for complete home solutions."

Currently, Haier maintains over 350 employees directly within the United States – about 200 of which are now located in the new Wayne, New Jersey headquarters. These employees include several work sectors: legal services; marketing; human resources; information technology; consumer services; research and development; finance; sales; business units; and operations.

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