Will Steffens, Principal, Sugarloaf Associates LLC
Will Steffens has over 34 years of utility experience with Public Service Electric and Gas Company (PSE&G) serving time in the company’s gas distribution, marketing, and customer operations, with most of his career focused on providing assistance to large customers. During his tenure at PSE&G, Steffens founded PSE&G’s data center practice. This effort was directly responsible for the attraction of over eight million square feet of data center development in the state of New Jersey. Projects included Credit Suisse, Digital Realty Trust (multiple locations), Cervalis, Savvis, Barclays, Dupont Fabros, Goldman Sachs, NASDAQ, Verizon, Nomura, Equinix, Telx NY Internet, Russo, Sentinel, FiberMedia, QTS, SunGard, IO, and Datapipe. This assistance included utility rate, tariff, policy, power availability, and site selection assistance.
Prior to focusing on the data center sector, Steffens worked closely with state/local governments, trade associations, and real estate professionals to attract biotechnology/technology, pharmaceutical, food, and logistics companies to New Jersey. He is a member of and has served on various committees and boards for the following organizations: New Jersey Technology Council (NJTC), Industrial & Office Real Estate Brokers Association (IOREBA), CoreNet, Economic Development Association of N.J., National Association for Industrial and Office Parks (NAIOP), 7x24 Exchange, and the Northeast Economic Development Association, and was a founding member and chairman of the NJ Biotechnology and Life Science Coalition.