Area Development
To compete more effectively against countries with low labor costs, U.S. manufacturers must be more innovative with technology. By using the latest equipment and processes they can improve production, efficiency, and quality - eliminating mistakes and getting products out faster.

This is, essentially, advanced manufacturing - utilizing cutting-edge technology, innovative applications, and best practices to improve processes and deliver more complex and highly functional products. The increased demands for miniaturization and higher tolerances are also creating new challenges for machining and design. Key industries for advanced manufacturing are automotive, aerospace, electronics, medical devices, plastics, food and beverage, and defense/military.

Over the last several years many manufacturers have redesigned their production lines, including more process automation, to increase efficiency and reduce labor costs. As advanced manufacturing emerges from the Great Recession, the biggest challenge is not finding capital for expanding operations or upgrading equipment, or even finding more customers - it's finding skilled workers who can handle the new equipment and advanced processes on the manufacturing floor.

A recent study by the National Association of Manufacturers shows that 80 percent of manufacturers cite "finding qualified workers" as a top concern. In its 2011 "Skills Gap Report," Deloitte Consulting LLP and The Manufacturing Institute revealed that 67 percent of respondents reported a moderate to severe shortage of available, qualified workers, with 56 percent expecting the shortage to grow worse in the next three to five years. Furthermore, 5 percent of the jobs that manufacturers have open are unfilled because they can't find qualified candidates - a total of about 600,000 vacant positions.

"The hardest jobs to fill are those that have the biggest impact on performance," states Deloitte Consulting. "Shortages in skilled production jobs - machinists, operators, craft workers, distributors, technicians, and more - are taking their toll on manufacturers' ability to expand operations, drive innovation, and improve productivity."

"We have surveyed our employers and their work force issue mirrors the national picture - that even in these times of high unemployment, finding the skilled work force is a critical challenge," says Eric A. Roe, director of the Banner Center for Advanced Manufacturing in Winter Haven, Florida, a training and certification resource for Florida's advanced manufacturing work force. Roe indicates this "skills gap" in the talent pool results from the fact that low-skill jobs are leaving, mid-skill jobs are staying steady, and high-skill occupations are increasing.

"Today's manufacturing jobs definitely require higher skills competencies," he says, pointing out that the growth of high-skilled jobs in the manufacturing sector has greatly outpaced low- and mid-skill positions since 2007. "We are seeing a strong need for skilled machinists and CNC (computer numerically controlled) operators/programmers, as well as combined electromechanical or mechatronic skills for both maintenance personnel and operators."

Other skills advanced manufacturers are looking for include micromechanical systems, computer technologies and applications for drafting/ design, simulation and analysis, high-precision machining, robotics and other intelligent production systems, knowledge of composite materials, scalability, and the ability to custom-manufacture.

The Advanced Manufacturing Partnership

Recognizing the importance of advanced manufacturing in rebuilding the economy, the Obama administration created an Office of Manufacturing Policy and the $500 million "Advanced Manufacturing Partnership" (AMP), which calls for the creation of 500,000 credentialed workers in advanced manufacturing with industry certifications.

AMP will support emerging technologies that create high-quality manufacturing jobs and enhance the country's global competitiveness. The funds will be used to improve manufacturing capabilities for critical national-security industries such as aerospace and electronics, to create and test more advanced materials and technologies, and to improve the efficiency of manufacturing processes to reduce costs and speed up time to market. About $70 million will be invested in the National Robotics Initiative - a very important component to the success of any advanced manufacturing operation. (Europe and Asia have already invested heavily in robotics.)

"In manufacturing industries like aerospace and next-generation electronic systems, robotics will transform how we manufacture, not just provide incremental improvements to existing processes and production methods," says Curtis Richardson, associate technical fellow at Spirit AeroSystems in Wichita, Kansas. "In many instances robots represent a step-function shift in productivity, efficiency, and profitability that can affect every element in the manufacturing value stream, from design and analysis to sales and distribution. What's needed now is a coherent and collaborative national focus to make this possible, and the National Robotics Initiative is a great step forward."

The Georgia Institute of Technology, one of the six academic institutions that are part of the steering committee for the Advanced Manufacturing Partnership, is a leader in manufacturing robotics technology. Its Robotics and Intelligent Machines (RIM) Center will use a gift of nearly $1 million of robotics equipment from Coca-Cola Bottling Co. to create a Manufacturing Robotics Logistics Laboratory on the Georgia Tech campus. The new research space will allow RIM faculty and students to study the use of robotics in supply chain and fleet management.

"Automation has made possible a vast number of efficiencies in modern commercial logistics and manufacturing," says Henrik Christensen, director of RIM. "Using supply chains as an example, if we can use robots to optimize the entire process from start to finish, we can make improvements on a whole range of measures, such as end costs to consumers and environmental impact from transportation."

Collaboration Is the Key to Success
Effective collaboration between government, industry, and schools is essential for advanced manufacturing success.

"We have created the resources in Florida to retain and attract advanced manufacturing by convening academics, industry leaders, and economic and work force development personnel," says Roe. "Without a funded entity to pull these disparate entities together and break down the silos, we could not have created the systems we have in place now."

The Banner Center for Advanced Manufacturing has created a talent development system that links high school career academies, technical school certificate programs, registered apprenticeships, community and state college degree programs, and entry-level/incumbent worker training with national industry certifications for advanced manufacturing.

"This initiative only worked because industry, colleges, Workforce and Economic Development [task force], and regional manufacturing associations collaborated to change the system and create industry relevant programs and pathways," says Roe. "A critical linkage was the creation of statewide articulation to college credit for industry certifications. This allows a learner (either in a school, on the job, or in the work force system) to gain college credit for the attainment of national industry certifications."

"The key to securing advanced manufacturing jobs is being able to provide the necessary education and training for a quality work force," agrees Jay C. Moon, president and CEO of the Mississippi Manufacturers Association. "Mississippi is fortunate to have a strong community college system focused on providing students with relevant skills for the marketplace. Many of the work force training programs at these colleges reach out to local manufacturers to determine the work force needs in the area."

Both Nissan and Toyota have shown their commitment to supporting Mississippi's educational system (and creating a talented work force they can tap) through scholarships and programs with local schools. Several years ago PACCAR, a manufacturer of premium commercial vehicles, built an engine-manufacturing facility in Columbus. It quickly established a relationship with Mississippi State University and donated $2 million to its engineering department.

In Texas, the North American Advanced Manufacturing Research & Education Initiative (NAAMREI) is in the process of developing a world-class advanced manufacturing cluster in the McAllen area. NAAMREI is using the expertise of more than 60 partners in business, education, economic development, industry, finance, and government to attract manufacturers to its region. Key partners include three universities and four community colleges with advanced manufacturing courses. The partnership has invested in a variety of applied research, development, and demonstration programs and services through University of Texas-Pan American's Rapid Response Manufacturing Center.

These efforts are starting to pay off - in the past two years six North American corporate headquarters have been established in the McAllen-Reynosa area. Plans are now under way to construct a research and education park on 400 acres near the McAllen Foreign-Trade Zone.

At the national level, the Advanced Manufacturing Partnership (AMP) will unite a broad cross-section of major U.S. manufacturers and top engineering universities to brainstorm advanced manufacturing solutions. The AMP will be led by Andrew Liveris, CEO of Dow Chemical, and Susan Hockfield, president of the Massachusetts Institute of Technology. AMP will work closely with the White House's National Economic Council's Office of Science and Technology Policy.

"Through success in manufacturing, the U.S. can generate meaningful long-term employment in key industries and the support positions that accompany them - every new manufacturing job on average creates five additional jobs," states Liveris. "By recovering U.S. manufacturing leadership, the U.S. can also maintain and grow its role as the world's innovation engine. Success at R&D and, in turn, the production of new ideas as products go hand in hand - they can't be separated. A vibrant manufacturing sector is essential to our competitiveness in cutting-edge technology," Liveris concludes.