Although the nature of business has changed through the
years, highway access and frontage still rank high among
In survey after survey concerning the reasons companies choose a given location, one factor has remained at or near the top for decades as a positive choice: highway access/frontage.
Companies never get tired of being visible to thousands of motorists on a daily basis, nor do they stop appreciating easy access to trucking and employee commuting routes. Land investors have long understood that an investment in highway-fronting properties - while it may not pay off immediately - will almost always pay off eventually.
But the world does change as decades go by. And while highway access and frontage continues to rank high as a location consideration, it's worth asking whether the reasons for this appeal are the same as they were 20 or 30 years ago.
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