Zendesk, Inc., a customer engagement platform, will invest $12.7 million to expand its operations in Madison, Wisconsin. The company will establish a Midwest regional hub as part of a project expected to create 136 jobs over the next three years.
According to the Wisconsin Economic Development Corporation, the company’s expansion “will focus on growing and enhancing the customer service functions of the company, as well as its capabilities in finance, IT and professional services.”
“Since our earliest days in Madison, the city has felt like a second home for Zendesk,” said Mikkel Svane, Zendesk CEO & Founder. “It offers a vibrant tech and business community, an abundance of talent, and a culture that supports our growth in the region and globally.”
“With its burgeoning tech scene and talented workforce, the city of Madison offers the perfect environment to foster growth,” added John Geschke, the company’s Chief Legal Officer. “Since first establishing a presence here with five people in 2014, the office has boomed to nearly 300 employees. We look forward to continuing to build our team and invest in the city and the region.”
As an incentive, WEDC is supporting the expansion by authorizing up to $800,000 in state income tax credits based on job creation over the next three years. The actual amount of tax credits Zendesk will receive is contingent upon the number of jobs created and the amount of capital investment during that period.
“Companies have a choice when deciding to expand, and Zendesk’s decision to establish a regional hub in Madison is a testament to Wisconsin’s strong business climate and dedicated workforce,” said Tricia Braun, deputy secretary and chief operating officer of the Wisconsin Economic Development Corporation (WEDC), who joined company and community leaders today in a grand opening on West Main Street. “This investment will allow Zendesk to position itself for continued growth and success, and at the same time, create family-supporting jobs in the Madison area.”
The Zendesk Madison office is home to the company’s global customer advocacy organization as well as engineering, sales, customer success, corporate social responsibility, and business and technology operations teams.