Molson Coors Beverage Company expects to invest $2.8 million to expand its brewer campus in downtown Milwaukee, Wisconsin.

The expansion project will be designated as in a newly-approved Enterprise Zone, as part of its continued commitment to move 377 jobs to Milwaukee, Wisconsin. Being designated an Enterprise Zone makes the company eligible for up to $25 million in performance-based tax credits over the next eight years if the company meets hiring and capital expenditure targets.

“We have been brewing our iconic beers here for 165 years, and today our future looks brighter than ever,” said Gavin Hattersley, CEO of Molson Coors. “Because of the hard work of Governor Evers and Secretary Hughes we are able to bring more jobs and more investment to Wisconsin, and I want to thank them for their tremendous partnership.”

“This is great news for Milwaukee and for Wisconsin,” Governor Tony Evers said. “Molson Coors, and its predecessor Miller Brewing, have been part of Wisconsin’s history for nearly 165 years. With this agreement, we can look forward to keeping another iconic Wisconsin business in our state for many years to come.”

The WEDC Board of Directors approved the plan on Nov. 17. Under state law, the Legislature’s Joint Committee on Finance has 14 days to review the creation of a new Enterprise Zone or it will automatically take effect. The review period ended on Dec. 8.

“Molson Coors’ decision to move forward with this project during these challenging times is a testament to Wisconsin’s ‘can-do’ spirit," added Missy Hughes, Secretary and CEO of Wisconsin Economic Development Corporation. "This is not just great news for Milwaukee and for Wisconsin, it reinforces our state’s leadership as home to the nation’s top breweries and as a national leader in the food and beverage industry."

In addition to the new Enterprise Zone for Molson Coors, WEDC has 24 active Enterprise Zone designations throughout the state, which are expected to result in over $3.9 billion in capital investment, the retention of over 28,700 jobs, and the creation of over 20,200 new jobs.