Marketo--a California-based IT firm--will expand to Dublin, Ireland, and hire up to 125 people over the next three years. Recruiting already has begun to fill slots for sales, marketing, support, consulting, development and back-office positions, said Richard Bruton, Ireland's Minister for Jobs, Enterprise and Innovation when announcing the news yesterday.
Marketo is a revenue and market prediction software company based in Silicon Valley. It specializes in revenue-performance management involving new ways for customers to make purchases online via websites and social media. Last year the firm experienced 300 percent sales growth.
When considering various nations for the expansion, Marketo sought out a European hub with a large talent pool of skilled people--and Ireland met the qualifications, according to company President/CEO Phil Fernandez. "Ireland has built a great reputation as a center for software-as-a-service companies," he said. "We look forward to expanding operations in EMEA [Europe, the Middle East, and Africa], and support[ing] our swiftly growing international customer base from Dublin."
This past March Marketo received a "Hottest Companies in Silicon Valley" award from Lead411 in recognition of its status as one of the fastest-growing technology firms California's famous innovation zone. Marketo's client list includes over 700 customers in B2B industries such as high technology, financial services, healthcare, communications and professional services.