Finish Line, Inc., a national retailer of athletic shoes, apparel and accessories, plans to expand its Indianapolis, Indiana, operations center and create more than 327 new jobs by the end of 2015.

Steve Schneider, president and chief operating officer of Finish Line said. "we are certainly proud of our Hoosier roots and are excited at the prospect of being able to add jobs in our hometown as we become a leader in omni-channel retailing."

The firm's omni-channel retailing strategy is designed to create a consistent brand experience across all of its channels; brick and mortar stores, web, social, mobile, tablet and direct mail. Its expansion plan includes a multi-million investment to help fund a total technology transformation, including upgrading backbone computer systems such as merchandise and distribution systems. To accommodate additional employees, the company also plans to remodel and reorganize its existing Indianapolis headquarters located at 3308 N. Mitthoeffer Road.

While details about The Finish Line's expansion investment were not immediately available, the Indiana Economic Development Corporation reported the firm has a multi-million dollar budget. The IEDC agreed to provide an incentive package of up to $2.7 million in conditional tax credits and up to $250,000 in training grants based on the company's job creation plans. In addition, the city of Indianapolis will consider additional property tax abatement at the request of Develop Indy.

"Finish Line is a great corporate citizen for Indianapolis, and its expansion in Marion County protects hundreds of existing jobs and strengthens the eastside as the company invests millions of dollars into facilities in Warren Township," said Indianapolis Mayor Greg Ballard. "Finish Line's commitment to our city means more than 300 new jobs for our residents and the decision to grow here reflects the stable business climate we have created."

The firm currently has more than 11,000 employees, with 700 associates at its Indianapolis headquarters and more than 1,280 across the Hoosier State.

"I am so pleased to see a homegrown Indiana business like Finish Line continue to find success in the Hoosier State," said Governor Mitch Daniels. "The company's tremendous growth reiterates that there is no better place to start or expand a business than in Indiana."