WOW Studios, a Seattle-based luxury technical sportswear company, plans to establish an operations center in downtown Tucson, Arizona. The relocation will add 50 with an expected economic impact of $252 million over the next 10 years.
The company will lease 17,474 square feet at One East Toole Ave, former home of SinfoniaRx. The new facility will include both office/design studios and retail space. The facility is scheduled to be operational in January 2021.
"My vision is to establish Tucson as the next hub of innovative design not just in fashion, but in health/wellness and wearable tech," said co-founder Joey Rodolfo. "Tucson is business-friendly and offers incredible partnership opportunities. I want to see how we can build a new industry in Tucson, attract suppliers and create the next generation of health and wellness products that make lives better. The environment is important to us, we believe in slow fashion with ethical production."
"Joey and I started talking several months ago, and I quickly realized what a great opportunity this was - to be on the cutting edge of innovation in this field,” said Joe Snell, president & CEO of Sun Corridor Inc. "It's really a once-in-a-lifetime opportunity to build a new industry here in Southern Arizona."
“Arizona continues to attract innovative companies that are advancing new technologies and groundbreaking ideas,” said Governor Doug Ducey. “Thank you to WOW Studios for choosing to relocate their headquarters to Tucson and creating more new jobs in Southern Arizona.”
"Here at the University of Arizona, the College of Agriculture and Life Sciences' Norton School of Retailing and Consumer Science program and the Terry J. Lundgren Center for Retailing have long supported this industry, graduating students with top-notch expertise covering every aspect of product development and operations," said Dr. Robert C. Robbins, president, University of Arizona. "The University of Arizona is excited to partner with Joey in developing and advancing innovation in this space."
“Tucson continues to attract emerging tech innovators, and WOW Studios is a very exciting addition to the Southern Arizona innovation ecosystem,” said Sandra Watson, President & CEO, Arizona Commerce Authority. “We’re grateful to Joey Rodolfo and his team for choosing Arizona and excited to see them succeed in our state!"