German-based auto maker Porsche North America began construction on its new $100 million, 26.4 acre, complex and headquarters at Aerotropolis Atlanta, Georgia, which will employ 400 workers and create 100 jobs.

Porsche’s expansion will consolidate U.S.-based Porsche employees from Porsche Cars North America as well as the company’s financial, business and consulting arms. The site will encompass not only the company’s U.S. headquarters, but the Porsche Technical Training Center as well as the Porsche Customer and Driving Experience Center, featuring a 1.6-mile test track and handling circuit. The company anticipates beginning operations in the first quarter of 2014.

“This world-class facility underscores our commitment to customers and dealers in the United States, which remains the single largest market for Porsche vehicles,” said president and chief executive officer of Porsche Cars North America Detlev von Platen. “Today’s ceremony symbolized Porsche putting down permanent roots here in Atlanta, a city we have proudly called home since 1998.”

The company said it chose Aerotropolis Atlanta after a global search for the best location to grow and showcase its brand. Proximity to the customer base represented by Hartsfield-Jackson Atlanta International Airport was a key factor in Porsche’s selection of the Aerotropolis site, the location of a former Ford Motor Company plant.

“Porsche’s new headquarters is a terrific asset to Georgia’s economy and moves us closer to becoming the No. 1 state in the nation in which to do business,” said Gov. Nathan Deal. “I’m confident One Porsche Drive will become a renowned address that stands for vision, innovation and success – as well as one of the greatest driving experiences in the world for the millions of travelers who arrive in our great state each year.”

“Effective collaborations help attract and keep company headquarters in Georgia,” said Chris Cummiskey, commissioner of the Georgia Department of Economic Development. “Besides factors like workforce and logistics capabilities, the ability of community and state partners to team up and meet our companies’ needs is a large part of why Georgia, and Atlanta in particular, have proven a mecca for corporate headquarters.” The firm received an estimated $14 million in local and state incentives to locate near Hartsfield Jackson Atlanta International Airport in the suburb of Hapeville, Georgia.