Dutch-based Cimpress, a world leader in mass customization, will open its first U.S. manufacturing operation in Reno, Nevada.

“The desire for customized products is growing and our customers often want delivery as quickly as possible, said Larry Reid, Vice President of New Plant Development at Cimpress. “Opening a production facility in Reno improves our supply chain substantially while allowing us to decrease our time to delivery to some of our largest and most dense customer markets.”

“Cimpress is a great addition to our growing portfolio of new businesses in Northern Nevada; it is an exciting time for the region as we continue to diversify and grow,” said Robert Hooper, Northern Nevada Development Authority, Executive Director. “The collaboration between NNDA and EDAWN continues to bring great companies like Cimpress to the area.”

In September Cimpress received business incentives from the Nevada Governor’s Office of Economic Development. The company plans to hire up to 150 new employees over time to fill a broad range of permanent, full-time positions including plant manager, supervisors, production and shipping operators, human resources and accounting managers.

“The growing and competitive nature of mass customization has changed the printing industry when it comes to quality, affordability, and delivery to customers. Cimpress’ plan to continue expansion in North America by setting up its first U.S. light manufacturing operation in the Reno area will give them the added resources to more quickly service their customers in the Western U.S.,” said Mike Kazmierski, EDAWN president and chief executive officer. “We are excited to welcome Cimpress and the addition of these quality jobs to our community.”