Area Development
Health and wellness company, Twinlab Consolidation Corporation announced as a result of anticipated expansion, following recent mergers and acquisitions, it will establish its integrated corporate headquarters on two floors, totaling 30,600 square feet, at First Central Tower in downtown St. Petersburg, Florida.

"Downtown St. Petersburg is a terrific location for our company, which is focused on health and wellness," said TCC CEO Tom Tolworthy. "The weather, along with St. Petersburg's waterfront location, promotes a dynamic, healthy lifestyle for which our products are known."

Like New York, where the company is currently based, St. Petersburg is a truly "walkable downtown" with hundreds of acres of dedicated city parks that run along the waterfront, Tolworthy said. TCC expects to bring 80 employees to the area – many through relocation from New York City, Grand Rapids, and Utah. TCC also anticipates hiring additional staff from the local St. Petersburg area.

"TCC is committed to supporting American jobs," said Tolworthy. "St. Petersburg and the State of Florida provided a terrific business platform for the establishment of a corporate headquarters for what we believe will be a growing national and international business. In addition, this new office space will allow us the flexibility to expand the manufacturing footprint within our 165,000-square-foot manufacturing facility in American Fork, Utah, where we proudly manufacture some of the best known brands in the industry.

"We are thrilled that TCC has chosen First Center Tower for their corporate headquarters," Larry Feldman, CEO of Feldman Equities, one of the building's owners said. "We have been bullish on the downtown St. Pete market as evidenced by our purchase of three of its signature office buildings over the past few years. We welcome TCC in joining downtown St. Pete's impressive revitalization."

According to Feldman and the decision makers at TCC, downtown St. Petersburg has a higher quality of life than almost any other downtown in the state. Within walking distance from First Central Tower, there are seven museums, over 45 restaurants, a theater for the performing arts, a major league baseball stadium, soccer stadium and nearly a dozen marinas.

A joint venture consisting of affiliates of Feldman Equities, Tower Realty Partners and Second City Real Estate acquired First Central Tower, a 17-story, 250,000-square-foot office building late last year. The group intends to invest nearly $10 million in building renovations and tenant improvements including a state of the art fitness center – a major draw for TCC.

Redevelopment plans for First Central Tower include an extensive lobby renovation, upgraded tenant-floor elevator lobbies, tenant corridors and restrooms. In addition, ownership will be adding an amenity package that will include a new concierge desk, a state-of-the-art luxury fitness center and conference center. The parking garage will be upgraded with new paint and upgraded LED lighting. First Central Tower is anchored by BB&T Bank whose name tops the building.