Area Development
Life Enhancement Products, Inc., a nutritional supplement manufacturer and distributer, plans to move its manufacturing headquarters from San Francisco to Minden, Nevada. The company plans to create customer service, shipping, quality control, reception, and manufacturing jobs in the region.

Life Enhancement designs, manufactures and markets nutritional supplements such as DHEA, pregnenolone, 5-HTP, vinpocetine, mastic gum, galantamine and MHCP, by mail order, Web sales, private labels, distributorships, and affiliate programs.

Will Block, the company's founder, said people in Nevada made him feel they wanted and welcomed his new business to the region. He also cites the state's lower cost of living, low tax structure, and freedom from excessive regulation.

While details of any incentives that might have inspired the firm's relocation was not immediately available, state officials noted Nevada has no corporate, inventory or unitary taxes. The state established foreign trade zones allowing businesses to bring in materials for manufacturing without payment of customs duties, until the item leaves the zone. Nevada is also a right to work state, with environmental laws that are less restrictive than many other states.

Rob Hooper, Northern Nevada Development Authority Executive Director, said, "We are very excited to announce Life Enhancement's decision to relocate to Minden. This is another example of the success we are experiencing to recruit companies that meet the profile of a science-based targeted industry which is a huge benefit for not only Douglas County but the Sierra Region as well." NNDA's mission is to facilitate the recruitment of new business and industry and the retention and expansion of existing businesses, he said.