Lulus, a digitally-native apparel brand for women, will expand into the Keystone State with an operations center and distribution hub in Northampton County, Pennsylvania. The project is expected to create more than 450 jobs.

The site will serve as a new, 250,000-square-foot east coast warehouse and distribution facility. Lulu’s has pledged to invest at least $6 million into the project, which is expected to create 464 jobs over the next three years.

After evaluating several states as potential sites for expansion, Lulu’s ultimately selected a site in Palmer Township, Northampton County due to the strength of the workforce in the Lehigh Valley and across Pennsylvania, state officials said.

“At Lulus we are committed to delivering an unparalleled customer experience, and in today’s world that means getting our clothing and accessories out to our customers as soon as possible,” said Colleen Winter, co-founder and CEO of Lulus.

“By opening our new facility in Palmer Township, we will now be able to vastly improve our shipping windows to ensure that we are always there to dress the Lulus woman, from day to night, to everything in-between,” she explained.

Lulus received a funding proposal from the Pennsylvania Department of Community and Economic Development for $464,000 in job creation tax credits to be distributed upon the creation of new jobs. The proposal also included a $208,800 workforce development grant to help the company train its existing workers. The project was coordinated by the Governor’s Action Team, an experienced group of economic development professionals who report directly to the governor and work with businesses that are considering locating or expanding in Pennsylvania.

“The Lehigh Valley has become one of the fastest-growing e-commerce hubs within the United States,” said Governor Tom Wolf. “The addition of Lulus is more evidence that Pennsylvania has the location, workforce, and business climate that companies are looking for. We are thrilled to welcome Lulus to the commonwealth and looking forward to even more exciting development in the years to come.”