FiveStars, a customer loyalty and marketing automation firm, secured 10,000 square-feet of office space with plans to hire over 100 full-time employees there by the end of 2015 in Denver, Colorado.
According to Metro Denver Economic Development Corporation, after an extensive search evaluating other tech-friendly cities such as Austin and Seattle, Denver became the obvious choice due to its quality of life, affordable cost of living, and booming tech-scene. The decision to come to Denver was accelerated by strong tax incentives offered by the state and city to attract top tech companies to the region.
“We evaluated over a dozen cities and by the end it was a no-brainer - no other city offered what Denver had,” said Victor Ho, CEO/Co-Founder of FiveStars. “We wanted to pick a location where employees would have an excellent quality of life and we’re ecstatic that we found our second home in Colorado.”
“The FiveStars announcement further demonstrates that Denver is quickly becoming the small business and startup capital of the country,” said Mayor Michael B. Hancock. “We’re delighted to welcome them to our increasing roster of fast-growing firms that are creating jobs, expanding our economy, and helping make Denver a city of opportunity for all.”
Much of FiveStars’ hiring in Denver will occur on the sales front, where FiveStars is seeing tremendous success, Metro Denver reported. Now serving almost 7,000 small and medium businesses across all 50 states and Canada, FiveStars has added over 1,000 new merchants in just the past three months.
"We are thrilled that FiveStars has chosen Colorado to expand its operations and create new jobs in the high-tech industry," said Governor John Hickenlooper. "Not only is FiveStars creating jobs here, they are also providing a platform for local businesses to develop customer loyalty programs that were once only accessible to large corporations, allowing small businesses to compete on a large business scale. We wish them continued success."