Orbia’s Connectivity Solutions business Dura-Line plans to establish manufacturing operations in Lubbock, Texas. The $52 million project is expected to create 141 jobs.

The new facility, located at Lubbock Logistics Center II in the Lubbock Business Park, will manufacture plastic conduit for fiberoptic lines. Operations are scheduled for the second half of 2024.

“We are experiencing unprecedented demand for our products. So, expanding in a strategic location with a highly skilled workforce was crucial to our business plan. Lubbock exceeds in both categories,” said Elad Shmulevich, Vice President of Global Operations at Orbia Connectivity Solutions (Dura-Line). Shmulevich continued, “The support we’ve received from the LEDA team and the Lubbock community so far has confirmed that we made the right decision.”

Dura-Line is a leading manufacturer and distributor of telecommunications conduit, cable-in-conduit, and other high-density polyethylene (HDPE) and connectivity infrastructure solutions that serve telecommunications, transportation, and network electrical markets.

“The expansion of Orbia’s Dura-Line business into the Hub City is monumental for the continued growth of rural Texas,” said John Osborne, CEO and president of Lubbock Economic Development Alliance (LEDA). “Dura-Line’s production of conduit pathways for fiberoptic cables will enable the expansion of broadband connectivity to our rural communities in need, especially those in West Texas. I am proud to welcome Orbia and Dura-Line to Lubbock, as they have proven to be great corporate partners that share our West Texas values and vision for the future of this region.”