Area Development
Riviana Foods Inc. is doubling the production capacity for its microwaveable rice products under the Minute rice brand at its state-of-the-art, 400,000-square-foot, processing and packaging plant in Memphis, Tennessee.

Headquartered in Houston, Texas, Riviana is a wholly-owned subsidiary of Ebro Foods, S.A., a leading Spanish food company. According to company officials, Riviana Foods Inc. is North America's largest processor, marketer and distributor of branded and private label rice products and its second largest pasta manufacturer.

According to Bastiaan de Zeeuw, Riviana's President & CEO, the expansion is in response to double-digit growth of sales of Minute Ready to Serve products every year since their launch in 2006.

"Part of our requirements for the U. S. market is currently being sourced through our parent company Ebro Foods, S.A. in Spain," he said. "However, due to a significant increase in demand for various Ebro companies' ready to serve products in Europe as well, available production capacity there is becoming tight, justifying an additional investment in the United States."

The Riviana family of well-known brands includes Minute®, Mahatma®, Success®, Carolina®, Comet®, Adolphus®, Blue Ribbon®, RiceSelect®, Gourmet House®, Ronzoni®, Creamette®, Skinner®, San Giorgio®, Prince®, Catelli®, American Beauty®, No Yolks®, Wacky Mac® and Light & Fluffy®.