Verizon Wireless plans to hire at least 200 customer care and technical support representatives by the end of the year at its Henrietta, New York call center near Rochester.

"As our customer base grows and the devices and services they use become more sophisticated, providing an outstanding customer experience becomes even more important," said Russ Preite, president of Verizon Wireless' Upstate New York region. "We've been fortunate to continue to find top-quality, highly skilled talent in the Rochester area. Today's announcement further endorses our commitment to Rochester and to maintaining superior customer service for our customers."

Nearly 1,200 people currently work at the call center, which receives queries from around the country. Verizon Wireless employs more than 1,400 people in the Rochester area.