Area Development
Next month Atlantic Packaging will open its $10 million, 80,000 square foot, Packaging Solution Center, in Charlotte, North Carolina.

According to company officials, using the testing technology available at this facility, Atlantic will establish a brand new model in the packaging industry, one with a science-based approach to eliminate guesswork and to create industry-wide shipping standards.

The Solution Center in Charlotte is a culmination of Atlantic's dedication to technology in packaging. It's the first and only facility in the industry to offer a Multi-Axis Transportation Simulator for unit load testing in the consumer products industry.

"The truly unique thing about the Atlantic Solution Center in Charlotte is the investment we've made in sophisticated packaging and unit load testing equipment," says Atlantic President, Wes Carter. "If one of our customers is experiencing damage in transit, we can literally re-create that specific route in our center to see where and how their products are failing. This allows us to create customized packaging solutions based on scientific data, virtually eliminating shipping damage and reducing overall packaging costs."

Customers from major consumer products companies will be able to test for the right combination in equipment settings, materials and automation to find a qualified solution that protects their products consistently and efficiently.

The Center also features a packaging lab for testing flexible materials as well as several fully integrated packaging lines to showcase the latest in equipment automation. One of these lines is dedicated to innovative e-commerce automation with the latest equipment from protective packaging leaders including Sealed Air, Ranpak, and 3M.

"The real value in the Solution Center is that the customer can view multiple options from various manufacturers," says Eric Farmer, Atlantic VP for E-Commerce Sales. "They can decide which option they prefer based on cost, sustainability, and effectiveness. Then we can use the lab to verify those results."