Black Rifle Coffee Company opened its Manchester roasting facility as part of the company's $6 million investment in Tennessee.
Combined with its Utah facility, company officials said the Tennessee plant will ensure that consumers all over America receive the freshest coffee available, roasted to order and delivered right to their door.
"As our company grows, so does our need to be close to our customers," said Evan Hafer, the CEO & Founder of Black Rifle Coffee Company. "Opening the roasting facility in Tennessee gives us the ability to deliver the highest-quality product to the entire eastern half of the United States in the most cost-efficient and timely manner possible."
The Manchester facility is expected to create 52 jobs over the next five years, with veteran-owned Black Rifle Coffee Company committed to hiring 10,000 veterans as the business expands. The company was founded in 2014 by CEO and former U.S. Army Green Beret Hafer.
"Our commitment to veterans is one of the cornerstones this company was built on," said Mat Best, the Vice President of Black Rifle Coffee Company. "Whether it's supporting veteran and first responder causes, funding the Veteran Entrepreneur Investment Program, or giving veterans and veteran-owned companies priority in our hiring process and vendor programs, our company will always stand with those who protect our country and the communities we live in."