Kegerreis Digital Marketing, an integrated marketing and analytics company, will invest $1.7 million to relocate its headquarters from Pennsylvania to Danville, Virginia. The project is expected to create 62 new jobs.

The company will renovate the 7,000-square-foot former tobacco warehouse at 402 Cabell Street, which will house company executives and serve as the central meeting point for Kegerreis’ widespread workforce. They will occupy space at the Dan River Business Development Center until building renovations are completed.

“Kegerreis Digital Marketing is very pleased to locate our headquarters in the City of Danville,” said President and Chief Information Officer of Kegerreis Digital Marketing Larz Kegerreis. “The quality of life, beauty of the region, and the excellent secondary schools in Danville and Pittsylvania County provide an environment where our employees will love to live, work, and raise their families. The proximity to the Research Triangle and recent surges in economic development within the city make this an excellent time to invest. We are excited to be a part of the future of this region.”

The Virginia Economic Development Partnership (VEDP) worked with the City of Danville, Dan River Business Development Center, Danville Regional Foundation, and Southern Virginia Regional Alliance to secure the project for Virginia. Governor Northam approved a $160,500 grant from the Commonwealth’s Opportunity Fund to assist the City of Danville with the project. The Virginia Tobacco Region Revitalization Commission approved $91,000 from the Tobacco Region Opportunity Fund for the project.

“The City of Danville offers Kegerreis Digital Marketing a central location with a strong talent pipeline and a high quality of life that a leading integrated marketing company requires, and we are excited to welcome the company’s new headquarters operation to the Commonwealth,” said Secretary of Commerce and Trade Brian Ball. “This project will create more than 60 new jobs for the hardworking citizens of Southern Virginia, and contribute to the city’s ongoing revitalization.”

Kegerreis Digital Marketing is also eligible to receive state benefits from the Virginia Enterprise Zone Program, administered by the Virginia Department of Housing and Community Development. In addition, the Virginia Jobs Investment Program Funding will provide services to support employee recruitment and training activities.

“The digital technology and marketing analytics that drive Kegerreis Digital Marketing’s success will attract creative and talented employees that will continue to strengthen and diversify the talent pool of researchers, young professionals, and entrepreneurs in the Danville River District,” added Executive Director of the Southern Virginia Regional Alliance Linda Green.

Founded in 1979, Kegerreis Outdoor Advertising is the tenth-largest billboard company in the country, with over 2,500 billboard displays in seven states along the East Coast, including Virginia. Its subsidiary, Kegerreis Digital Marketing, provides integrated marketing services, such as brand development, billboards, online efforts, and analytics for e-commerce retailers, digital start-ups, venture firms, and local and regional businesses.