Area Development
{{RELATEDLINKS}}A major shift in work style has taken place. Technology has not only changed the way we work, but also the space we use. We no longer need a desk space that accommodates a large computer tower — nor do we need lots of drawers for filing paper documents.

Over the past several years, large corporations have been looking at their workplaces and the space they use through a magnifying glass to ensure that even the smallest criteria for improving their business has been addressed. Among all these factors, office rental costs and employee compensation are probably the two largest expenses for a company. With the economic uncertainty, it is imperative that companies look at alternate ways to keep their business growth successful and business costs low. Companies that pay attention in evaluating their organization’s real estate plan find it beneficial.

With this in mind, companies like Google and Apple have spent time and money to implement alternative workplace strategies. These are large corporations with large real estate portfolios. The basic principal is to create an efficient space with less real estate, but with more flexibility and choice. However, it is important to point out that the small and mid-size companies can be equally successful with workplace alternatives. These companies may not have a large facility, but the end-users are ultimately humans striving for a productive environment.

Opportunities of the Middle Market
America is made up of hundreds of thousands of small to mid-size companies. Business owners may find it difficult to justify the reason to look into understanding their workplace flow and patterns as an important factor that can lead to increased productivity and reduced real estate. But offices with even 10 to 50 employees can implement the process of workplace planning and realize the benefits.

Through the strategies presented in the accompanying chart — gained from experience — businesses can find a strong connection between real estate, a well-designed workplace, and company performance. The chart presents a few a guidelines to consider when developing cost-efficient and productive workplaces.

Implementation Timing
These strategies can be implemented when a change is required. This change could be in:

As a business owner, create an office space that works for you. Don’t go overboard in trying to adapt everything that is out there. An office space should be designed with these alternative workplace strategies in mind, not forgetting your economic goals. Consult a workplace strategist or a designer and/or a real estate professional to help guide you through the process. Build on what you learn, and learn from what you build.
Expand Workplace Planning for the Middle Market: 8 Guidelines to Consider Infographic
Close Workplace Planning for the Middle Market: 8 Guidelines to Consider Infographic
Even small to mid-size companies need to understand their workplace flow and patterns in order to increase productivity and optimize their real estate footprints.
Productive Workplaces: 8 Guidelines to Consider