Area Development
Decision factors around building a new processing facility are inevitably overwhelming, but using a strategic process can streamline efforts and utilize data effectively. It is vital to follow an efficient approach that can be defended to your board members and is also rooted in sound analytics. Taking on an initiative this complex involves many key stakeholders and can often be seen as a drain on their day-to-day job functions. By following a strategic and phased approach, your organization can move forward feeling confident with the large capital spend of the project, along with the assurance that the decisions being made are fully informed and backed by data analysis.

{{RELATEDLINKS}} Framework: The Project Development Approach

Every large capital spend project can be broken down into phases of execution. These phases combine to create a holistic approach for project development from the initial idea to a level of completion that facilitates funding and include (1) concept, (2) feasibility, (3) detailed design, (4) project finance, and (5) project launch.

It is extremely important that dedicated resources are identified up front, the approach is organized, and due diligence is performed during the early concept and feasibility phases. Subsequent phases will require increased engineering and funding, as well as significant executive-level resource dedication on what may be a point of no (or very expensive) return. The concept and feasibility phases address the foundation of the project’s business model upon which site location decisions are based. It’s necessary to have many of these aspects quantified, at least preliminarily, before considerations around where to place the facility can be tackled.

Often times in food processing, the most impactful drivers will be supply chain, labor cost and availability, and utility service cost and availability. Location Feasibility Analysis: Macro-Level
Depending on your company’s specific situation, the starting point for geography exploration can be anywhere from multi-national to [U.S.] county specific. It is imperative to understand the logistical and financial key drivers of the business to initiate this process. Oftentimes in food processing, the most impactful drivers will be supply chain (raw material in and finished goods out), labor cost and availability, and utility service cost and availability. The good news is that a significant portion of the data is available, and sophisticated tools to process that data exist to assist in narrowing down the macro site suitability effort to be in line with your business objectives.

The first step is to construct a dynamic mapping tool which overlays the primary measurable drivers affecting a business. Various data inputs and geographic information systems can be used as tools to evaluate site suitability over a large geographic area. This approach uses criteria such as distance to electric and gas transmission, proximity to an existing wastewater treatment facility, manufacturing labor employment density, raw material transport cost, and potential credits and incentives for which the project qualifies. This data-mapping approach allows you to keep score on the factors that affect location decisions. Figure 1 illustrates the starting point using three primary driver categories that can be assessed over the desired geography.

Figure 1
Figure 1
Each of these criteria will have some metric tied to it (distance to a point, employees per square mile, dollars per mile, etc.). The criteria may be adapted to the specific situation and are only limited by the available data sets. The metrics, each with different units, can be numerically common-sized (0 to 100 score).

Next, the management team needs to quantitatively assign weighted scoring to the common-sized criteria that matches the impact to the cash flow within your business model. This second cut provides a clearer picture to the few potential areas that meet operating objectives of the business.

A geographical “heat map” further narrows the search based on criteria that have been specified. The locations identified might not be perfect in the eyes of management, but the process is rooted in data and highlights where the current design basis will be most profitable. This process informs management that the location matters to make their business successful. Using available tools and advisors, it is important to identify sites that meet your business objectives. Collaborating with qualified commercial/industrial brokers, economic development organizations, and even utility representatives can guide you to available sites that meet your identified criteria, both on and off the MLS. The value of the macro-level analysis described above is even more pronounced if a lack of “listed” suitable sites shifts the approach toward finding a “farm field” or other property that can meet your needs.

Site Suitability Analysis: Micro-Level

There is still significant due diligence to complete before an economical, buildable site can be selected with both the attributes that meet the logistical needs of your engineering team and the financial feasibility your stakeholders can accept. This next phase focuses on a drill down into the quantitative and qualitative information collected and develops a framework to measure each of the highlighted sites’ impact on the project in the areas described in Figure 2. The first objective is to check any gating qualifications that would cause immediate elimination of a site before advancing to further review, such as:
Figure 2
Figure 2
If all of the above are met, the process to seek out the rates structures associated with a given site begins. Areas to be quantified by your team and the external service providers would include: The quantitative criteria satisfy the financial feasibility needs and transfer directly into your business model. The result is a clear view of the capital and operating costs that are comparable across multiple sites by using net present value (NPV) calculations.

While final decisions may not be solely based on calculated lowest cost (NPV), it is an objective analysis rooted in data. The subjective comparison is important to include, but much more difficult to defend in debate among stakeholders.

Finally: Selecting a Site
Building a new facility may be a once in a lifetime event for an organization. Even if you have been through it before, it can be an overwhelming distraction for executive management given the multi-disciplinarian input required to finalize project decisions. By maximizing the use of available data, completing a comprehensive due diligence package, and following a process whereby decision-making is traceable along the way, your company can follow a clear and measurable approach to yield the best return for the project.