As demand surges for its U.S. Made heirloom-inspired linens, Red Land Cotton expanded its manufacturing complex with a $1.5 million investment in Lawrence County, Alabama.
The company completed construction of a 25,000-square-foot warehouse, distribution center and storefront and officially began operations there earlier this year.
The move follows a year of strong growth for Red Land Cotton, with sales volume that climbed 215 percent from March to August 2020 and increasing online traffic as well, according to the Alabama Department of Commerce.
“I believe that we have been smarter about our marketing on social media and search engines, and we have grown our product offerings allowing for several different points of entry to our brand,” said Anna Yeager Brakefield, Red Land Cotton’s co-founder.
The company also has benefited from an increased resolve from consumers to buy American-made goods. Additional growth is expected, Brakefield added, with plans to double the company’s workforce over the coming year.
“We are honored to have Red Land Cotton in our community as a company that thrives on 100 percent American-made products, but has an impact throughout the world,” said Tabitha Pace, president and chief executive of the Lawrence County Industrial Development Board. “Red Land Cotton is the perfect example of the American dream, and we are happy that the dream began in Lawrence County, Alabama.”